In just 7 short lessons, Diamond Essentials gives you all the information and sales techniques you need to
start closing more diamond sales sooner than you ever imagined. Get powerful tips on translating product
knowledge into sales. Learn the 4Cs - color, clarity, cut, and carat weight - and apply them to emphasize
the value of your diamonds. Understand GIA Grading Reports and familiarize yourself with the best selling
types of diamond jewelry. Gain the competitive edge by learning about diamonds from the world's foremost
authority in gemology - GIA. GIA's Essential Guide to Selling Bridal Jewelry is yours to keep. You have
instant sales reference to the best selling engagement styles. |