Powerful sales are hiding in the design and manufacture of your merchandise. Do you know where to find them? In just 5 short lessons - each specially designed for quick learning - you discover how to sell virtually any piece of jewelry by recognizing and promoting the benefits that make your merchandise irresistible. Learn which metals and settings are best suited for durability, wearability, and design. Become acquainted with different manufacturing techniques such as casting, die striking, electroforming, and hand fabrication. Plus, keep GIA's Essential Jewelry Reference Guide behind the counter and have all the important information right at your fingertips.