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Discover some of the latest "real world" techniques that take you through every step of selling colored stones - right through the close. Learn how to relate quality, rarity, and color to gemstone value. Plus, get in depth-information on the "Big Three" gemstones: ruby, sapphire, and emerald. In just 8 short lessons - each specially designed for quick learning - you get all the sales tips and product knowledge you need to sell color like a professional. You also receive GIA's Essential Colored Stone Reference Guide, which contains helpful and interesting facts on today's most popular gemstones.
• Turn colored stone product knowledge into "hot buttons" that sell
• Learn how to relate quality, rarity, and color to value
• Follow colored stones from their source to the sales counter
• Find out which market factors determine value
• Discover how to sell treated, synthetic, and imitation stones with full disclosure
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