In just 7 lessons, Diamond Essentials gives you all the information and sales tips you need to start selling more
diamonds sooner than you ever imagined! Get moneymaking tips on turning product knowledge into sales. Apply the
4Cs to explain appearance and value. Learn which diamond shapes are the most popular, and familiarize yourself
with the best-selling types of diamond jewelry. Take full advantage of the "real world" sales tips in GIA's
Essential Guide to Selling Bridal Jewelry, included with your course material.
Understand GIA's International Diamond Grading System™, how to read GIA diamond grading reports, and how to use
them to close sales
Increase sales by explaining the 4Cs (color, clarity, cut and carat weight) to customers
Learn the features and benefits of today's most popular diamond jewelry
Translate product knowledge and benefits into a convincing sales presentation
Master the steps of a sale and overcome client objections
Convert the allure and romance of diamonds into profit
