It has been called the world's most glamorous retail sector. But contrary to popular belief, jewelry does not sell itself. To close sales you have to know the product as well as its features and benefits. As a sales associate, you're a vital source of information for your customers. To successfully communicate the value of your merchandise, you must be able to back up your sales presentations with comprehensive and reliable product knowledge - the kind that earns trust and closes sales. GIA's Accredited Jewelry Professional (A.J.P.) diploma program teaches you the language of jewelry and how to become a leading sales professional in the jewelry industry. It gives you the credibility and prestige customers are looking for as they buy important pieces of jewelry. An A.J.P. designation after your name tells clients and employers that you've earned third-party accreditation from the gem and jewelry industry' most trustworthy independent nonprofit organization - GIA. In less time than you'd imagine, you earn the ultimate mark of a sales professional - GIA's A.J.P.